How to improve your website searchability in three steps

Know your target audience, do your keyword research, use all of this research on your website

How to improve your website searchability in three stepsI’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…

Better outcomes require careful planning

If your staff don’t have clarity about what’s expected, they will imagine what you’re looking for. That may not turn out well

Better outcomes require careful planningA professional came from the big city to a small town to build a cabin so he could escape the hustle and bustle of life, and set down roots where he could revive his spirits. His plan was to build a tiny house from the ground up. He asked around for help building his dream…

Want business success? Follow the path of others

If we fail to implement best practices, the results are going to be predictably unhappy

Want business success? Follow the path of othersThere’s a certain adrenaline rush you get when you go over the handlebars of your bike and are flying through the air, as I did recently. That thrill (and pain) is hard to replicate except maybe by riding bulls or broncos at a rodeo. The result, however, is certainty predictable: you’re going to hit the…

Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

Advertising online? Three steps you must take

Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything

Advertising online? Three steps you must takeOnline advertising continues to rise globally. It’s where the money is being spent. Online advertising has saved some businesses during COVID-19. Some were already using online platforms to promote their services or products, and some started Day 1 of COVID-19. Either way, they’re using the new way of advertising to stay in business. And now everyone…

How working from home could be bad for your career

Working from home could enhance your work-life balance, but negatively impact your development and career trajectory

How working from home could be bad for your careerAs we approach three months working in pandemic lockdown, many organizations are toying with the idea of making remote work a more permanent fixture. The potential advantages are obvious: financial savings from reduced office space, reduced commuting time for employees, the ability to hire from outside the region. For many organizations, the experiment with virtual…

Why the stock markets will crash

We have yet to see the damage done to corporate balance sheets. And many consumers will constrain their spending

Why the stock markets will crashOur puppy Winnie died last week. If I was a betting man, I would have said Winnie would have lived to the ripe old age of 12 years old, which is the average life expectancy for a bichon frise. That, however, didn’t come to pass. Winnie was mischievous and playful, and in the end that…

Is your business ready for post-COVID-19 opportunities?

It’s time for micro businesses to start rebuilding, thinking differently and moving forward with new purpose

Is your business ready for post-COVID-19 opportunities?It’s time to start rebuilding. That was the resounding message at a recent micro business forum via Impact Calgary that I was part of. Impact Calgary seeks to inspire, launch and grow tech-enabled businesses that have social impact. A micro business is defined as 10 employees or less. They account for nearly 74 per cent…

Use online messaging as part of your reopening strategy

Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts

Use online messaging as part of your reopening strategyNow that the provinces are starting the stages of reopening, business owners everywhere are flipping that Closed sign to Open. And whether you’re offering a product or a service, you need to let your audience (users, customers, fans) know what you’re doing. Don’t wait to communicate – customers are looking for reassurance right now and…

Creativity in business must be tested

Using practical measures to test the validity of our creative output is even more essential than the creativity itself

Creativity in business must be testedWhen I was a boy, our family of eight lived in a small house. In the corner of the basement was an art room for my father. In the evenings and sometimes on weekends through long winters, he would go down and work on his oil paintings. I remember watching him as he mixed his…

Use body language to project leadership on Zoom

Your audience is assessing your tone of voice, facial expressions, hand gestures and posture for clues about your credibility

Use body language to project leadership on ZoomAs more interactions move from in-person environments to online events, your ability to project virtual leadership presence is quickly becoming the key to your continued success. Whether you’re interviewing for a new job, presenting to the executive team or facilitating a team meeting, you’re most influential when you express your core values and show up…

Applying barnyard lessons to the pandemic aftermath

For many, the current economic climate is very difficult. There are serious challenges ahead

Applying barnyard lessons to the pandemic aftermathIt had rained all day and as I walked that evening with my wife, I noticed the worms on the road, clambering to escape the torrents of water that were flooding their living spaces. Finding a discarded drink cup, I started collecting them for our garden. Counting them as I went, I was taken back…

Depressed after weeks of COVID-19 lockdown?

Entrepreneurs can feel extraordinary pressure. But there are steps you can take to find an emotional equilibrium

Depressed after weeks of COVID-19 lockdown?I was in a funk this week and couldn’t shake it. I was disillusioned, grumpy, lethargic. I was tired of being stuck with my family, sick of hearing the news repeat itself, worried about one of my investments and fed up with a lack of progress on some projects. At least one whole day was…

Getting your Google My Business page up and running

This free service is a key piece in organizing your online content and how customers will search for you

Getting your Google My Business page up and runningWhenever I work with a new client, one of the first things we complete together (if it’s not already done) is their Google My Business page. This free service from Google is a key piece in organizing your online Google content and how your customers are going to search for you. Your Google My Business…

Five things you need to do to reopen your business

The world has changed as a result of COVID-19. You have uncertainty. So you need to carefully consider your next steps

Five things you need to do to reopen your businessOver the next few days and weeks, businesses across North America and around the world are going to unshutter their doors and invite their customers back in. However, the world has changed while the economy has been shut down by governments, and when you reopen, you may be faced with new realities. Here are five…
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