How to improve your website searchability in three steps

Know your target audience, do your keyword research, use all of this research on your website

How to improve your website searchability in three stepsI’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…

Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

Advertising online? Three steps you must take

Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything

Advertising online? Three steps you must takeOnline advertising continues to rise globally. It’s where the money is being spent. Online advertising has saved some businesses during COVID-19. Some were already using online platforms to promote their services or products, and some started Day 1 of COVID-19. Either way, they’re using the new way of advertising to stay in business. And now everyone…

Create custom images for your online platform

Online marketing is very visual. The graphics and text are what catch your customer’s eye. Here are three tips to get started

Create custom images for your online platformI’m sure it’s happened to you: a great image passes by your screen and you stop scrolling. Boom – you find something you didn’t even know you needed. Online marketing is very visual. The graphics and text are what catch your customer’s eye and make them stop scrolling. I create a lot of images and…

Instagram is a platform for businesses, too

Hashtags require a lot of research so you’re using a variety of strategies, such as your location, industry trends, popular sayings

Instagram is a platform for businesses, tooThe last of the big four platforms I want to talk about is Instagram. Instagram started in 2010 (it was purchased by Facebook in 2012) and was primarily a photo sharing app. At that time, it wasn’t easy to share photos; phones didn’t have an easy way to share, and other social platforms weren’t designed…

Use online messaging as part of your reopening strategy

Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts

Use online messaging as part of your reopening strategyNow that the provinces are starting the stages of reopening, business owners everywhere are flipping that Closed sign to Open. And whether you’re offering a product or a service, you need to let your audience (users, customers, fans) know what you’re doing. Don’t wait to communicate – customers are looking for reassurance right now and…

Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

Getting your Google My Business page up and running

This free service is a key piece in organizing your online content and how customers will search for you

Getting your Google My Business page up and runningWhenever I work with a new client, one of the first things we complete together (if it’s not already done) is their Google My Business page. This free service from Google is a key piece in organizing your online Google content and how your customers are going to search for you. Your Google My Business…

Managing pay-per-click ads during a crisis

Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand

Managing pay-per-click ads during a crisisToday we’re going to take a deeper dive into Google Ads and the changes this online platform is experiencing. Maybe you run your own Google Ads account or maybe someone does it for you – either way, this information is very relevant. If you use Google Ads to advertise your business, ever since the COVID-19…

Change your online advertising message during pandemic

Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis

Change your online advertising message during pandemicThe COVID-19 pandemic has been a part of our daily routine since mid-March, and it’s time to revisit your online advertising and messaging to make sure you’re staying current. You can’t over-communicate during this crisis, but you can make a few mistakes if you aren’t careful. Follow these three strategies to have online content that…

Putting your business face on Facebook can pay off

If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do

Putting your business face on Facebook can pay offFacebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…

Facebook groups keep us connected during pandemic

Facebook groups are a great way to stay connected, interact with each other and offer support wherever needed

Facebook groups keep us connected during pandemicWe’re in unprecedented times. We need connection now more than ever, but we also need to stay two metres back. And as more and more information about the COVID-19 pandemic is released, it seems like this might be the way we have to do things for a while. But how do we stay connected to…

Twitter can help you reach a broader market

These basics will help you get accustomed to the #hashtag world and its exponential reach

Twitter can help you reach a broader marketIn the midst of the COVID-19 pandemic, it’s important to understand online platforms even more. By understanding the big four (Linkedin, Twitter, Facebook and Instagram), you can decide which platform you want to dominate. A couple of weeks ago we talked about Linkedin and how it applies to online business. Today, we’re switching gears a…