The Apple MacBook Air M4 may be the notebook you’ve been waiting for
If you’ve been considering an upgrade, the new MacBook Air M4 might be the right choice. With an ultra-fast processor, a 12MP high-definition camera, AI-powered tools, and a more affordable price, now could be the perfect time to make the switch.
One of the standout features of the MacBook Air M4 is its 12MP FaceTime HD camera, a significant leap from the previous 2MP camera. It delivers clearer, sharper visuals—even in low-light conditions. This makes it ideal for virtual meetings, family video calls, or remote work.
Centre Stage keeps you centred during video calls, even if you move around. No more adjusting the camera mid-conversation. Another feature is Desk View, which allows the camera to show what’s on your desk in real time. Whether you’re sharing a family photo album, working on a project, or helping kids with homework, Desk View adds a new level of interactivity to video calls.
Building on these video features, the MacBook Air M4 also incorporates a suite of powerful AI tools designed to make your daily tasks easier. Siri, integrated with ChatGPT, allows you to set reminders, answer questions, and draft emails—all hands-free.
The MacBook Air M4 also includes creative tools like Image Playground, which enhances visuals, and Genmoji, allowing users to create personalized emojis. These AI tools are versatile, enhancing both productivity and creativity.
The MacBook Air M4 excels at multitasking. It supports dual 6K external monitors, allowing you to connect two monitors while keeping your MacBook open. This gives you easy access to the trackpad, Magic Keyboard, and Touch ID for secure logins and payments.
Whether you’re managing emails, editing photos, or on a video call, the dual-monitor setup offers plenty of screen space for all your tasks.
Performance is another major selling point for the MacBook Air M4. Powered by Apple’s new M4 chip, it’s up to 23 times faster than the Intel-based MacBook Air and twice as fast as the M1 model. You can expect faster app launches, smoother video playback, and better overall performance.
The display is equally impressive. The Liquid Retina LED-backlit display supports up to one billion colours, with the 13.6-inch model offering a resolution of 2560 pixels by 1664 pixels and the 15.3-inch model at 2880 pixels by 1864 pixels.. Whether you’re reading, watching videos, or working on design projects, the display ensures vibrant and sharp visuals.
As for design, the MacBook Air retains its ultra-portable form factor, measuring less than ½ inch thick and weighing just 2.7 lbs (3.3 lbs for the 15.3-inch model). It’s sleek and lightweight, with 50 percent of the aluminium enclosure made from recycled materials.
For those on the go, the MacBook Air M4 offers up to 18 hours of battery life, meaning you can work or enjoy media for an entire day on a single charge.
With Bluetooth 5.3 and Wi-Fi 6E, the M4 ensures a faster, more reliable connection for all your wireless devices. It also extends battery life for longer use. This is especially beneficial as Canada’s internet infrastructure continues to evolve, offering better speeds and connectivity across many regions.
Sound quality is enhanced with a three-microphone array that improves voice clarity during calls while minimizing background noise. The 13-inch model comes with a four-speaker system, while the 15.3-inch model offers a six-speaker system, including two force-cancelling subwoofers, delivering an immersive audio experience.
In Canada, the MacBook Air M4 starts at $1,399 for the 13.6-inch model with 16GB of RAM and 256GB of SSD storage (upgradeable to 32GB/2TB). You can find the MacBook Air M4 available for purchase at Canadian retailers like Best Buy, The Source, or directly from the Apple Canada website. The MacBook Air M4 is available in four colours: Midnight, Starlight, Silver, and the new Sky Blue.
Apple also provides a one-year warranty on the MacBook Air M4, with the option to add AppleCare+ for extended protection. Canadian customers can access Apple’s support services for any inquiries or troubleshooting.
Our verdict
The MacBook Air M4 is a sleek, powerful and versatile laptop that’s perfect for a wide range of users, from casual home users to professionals. Whether you’re upgrading from an older MacBook or switching from a different brand, its impressive performance, enhanced visuals and innovative AI tools make it a great investment.
Greg Gazin, also known as Gadget Guy or Gadget Greg, is a Troy Media columnist with deep expertise in technology. He’s also a respected speaker on communication, leadership, and tech-related topics. Beyond writing, Gazin is a versatile professional who works as a facilitator, blogger, podcaster, and author. His broad range of skills and insights has made him a prominent and influential voice in the tech community.
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