Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

COVID-19 lessons can improve health, legal systems

Client interfaces in law and medicine are as moribund as they were a century ago. It’s time to use technology to better advantage

COVID-19 lessons can improve health, legal systemsIn the time of the 1918-19 Spanish flu, the world was very different. Of course, there was no Internet, TV or social media. In fact, there wasn’t even any radio until a few years later. All the news was provided by the newspaper and almost all long-distance transportation was by rail or ship. We’ve come…

BaseLynx keeps all your devices charged

This robust, elegant gadget charges various devices while keeping them organized

BaseLynx keeps all your devices chargedAs your device arsenal or gadget collection grows, so do your charging needs. But there are elegant solutions, like the BaseLynx Modular Charging System from Scosche. I found the real beauty of BaseLynx is in its minimalist design around four charging modules, three of which can operate independently or be powered individually. Hinged together, they…

Virtual reality tool will track changes in the oil, gas industry

Users can experience everything from watching a smart pig detect the health of a pipeline to seeing the largest trucks in the world at work

Virtual reality tool will track changes in the oil, gas industryA first-of-its-kind virtual reality tour of Canada’s oil and gas worksites will raise awareness about changes in the industry. The Experience the Energy: Take the Tour platform is an initiative by the PetroLMI Division of Energy Safety Canada. It showcases the careers, the innovation and technologies that are transforming the energy industry. “Over the past…

Square eases card payment challenges for small business

Square eases card payment challenges for small businessKarisa Marra is a business expert at Square. She works with businesses of all sizes and types across Canada: from coffee shops to landscapers to restaurants. In her role, Karisa partners with business owners to help them overcome their challenges in running and growing their business. What is Square and what does it do? Marra:…

Lifting day-to-day financial stress off employees

Darcy Tuer talks about how ZayZoon is motivated by social impact to allow workers to access their earned wages any time

Lifting day-to-day financial stress off employeesDarcy Tuer is CEO of ZayZoon. He started the company with co-founder Tate Hackert. What is ZayZoon and what does it do? Tuer: ZayZoon is a socially responsible, financial technology and employee wellness company. We partner and integrate with payroll companies to provide employees with the ability to access their earned wages any time rather…

Implementing online safety training that works

Robert Day talks about the technology that Integrity Advocate has developed to verify that online students complete the training required of them

Implementing online safety training that worksIntegrity Advocate co-founder Robert Day is a licensed investigator and paralegal. Can you tell me what you do? Day: I’m a co-founder of a company called Integrity Advocate, as well as a licensed paralegal and investigator. I co-developed the patented technology that Integrity Advocate is known for, which addresses legality and effectiveness concerns associated with…

Making home buying and selling as painless as possible

Ryan Mracek of Keylo wants the online realtor referral service to be the place consumers go to get unbiased, data-based real estate advice

Making home buying and selling as painless as possibleRyan Mracek is owner of Keylo. What is Keylo and what does it do? Mracek: Keylo is Canada’s largest realtor referral service. We use an evidence-based approach to find the best realtor to buy or sell your home for free. We put the odds of success in your favour in an industry notorious for holding…

App gives real estate relationships a leg up

Tarynn Liv Parker of Listing Llama talks about helping people build a real connection with a realtor before listing or buying a home

App gives real estate relationships a leg upTarynn Liv Parker is CEO of Listing Llama. What is Listing Llama and what does it do? Tarynn: Listing Llama is a free app available in the Apple App Store, Google Play Store and online at listingllama.com. Our free tool helps home buyers and sellers to find the realtor who is right for them. It…

A high-tech tool to help manage high-conflict relationships

Carrie Gour of PwrSwitch talks about helping those being harassed, stalked or abused reclaim peace of mind, a sense of security and a measure of control

A high-tech tool to help manage high-conflict relationshipsCarrie Gour is co-founder and CEO of PwrSwitch. What is PwrSwitch and what does it do? Gour: PwrSwitch is an application designed especially (though not exclusively) for anyone managing the aftermath of a high-conflict relationship, or anyone dealing with cyber-harassment or cyber-stalking. It effortlessly creates the foundation of evidence you need to file court orders,…

Artificial intelligence will kill jobs – and create them

Automation increases labour productivity and so raises the income levels of workers, who in turn acquire new skills to use and advance automation

Artificial intelligence will kill jobs – and create themEver since the Industrial Revolution, the automation of tasks once done by humans has raised fears about machines putting humans out of work and creating mass poverty. Happily, history has repeatedly proven the doomsayers wrong. While automation has certainly led to declines in entire industries (and employment in those industries), the relationship between automation and…

Insurance customers demand real-time services, customization

Susan Johnston of Accenture Canada talks about delivering hyper-personalized, on-demand services

Insurance customers demand real-time services, customizationSusan Johnston is managing director of financial services at Accenture Canada. What were the key findings of the recent report Technology Vision for Insurance 2019? Johnston: Our latest Technology Vision for Insurance 2019 report found that insurance companies are now focused on how they can shape the world around people and select the right moments…

How the insurance industry can embrace the digital age

Tom Super of J.D. Power talks about the company's surprising findings about the insurance industry

How the insurance industry can embrace the digital ageTom Super is vice-president of property and casualty insurance intelligence at J.D. Power. Are insurance companies meeting customer expectations for digital self-service tools, customer service channels and omni-channel integration? Super: Insurance companies are fairly strong when it comes to customer service channels. Insurance has always been a very service heavy business and the lessons learned…

Helping the world run better

Dominika Warchol Hann of SAP Canada on the value of diversity, innovation and creating workforce recognition

Helping the world run betterDominika Warchol Hann is principal of value advisory at SAP Canada. What is SAP Canada and what does it do? Warchol Hann: SAP is the global market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. In Canada, SAP serves more than 16,900 businesses in 25…

Using aerodynamics technology to reduce fuel consumption

Kelly Zwarych of AeroLab Tech talks about being recognized by NASA as a top-25 startup disruptive company and what the future holds

Using aerodynamics technology to reduce fuel consumptionKelly Zwarych is CEO and co-founder of AeroLab Tech. What is AeroLab Technology and what do you do? Zwarych: As a one liner, AeroLab makes market-defining technology in advanced aerodynamics. Drilling down further, our technology measures aerodynamic drag in real time in real world applications. This is really amazing because aerodynamic drag measuring has always…
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